Style guide

The style guide is a set of rules and writing standards that ensure our audience recognizes our brand


Microsoft Style Guide

Q-CTRL adopts the Microsoft Style Guide for its completeness and relevance across mediums. The style guide is a set of rules and writing standards that ensure our audience recognizes our brand in various formats across all channels.

Where the Microsoft Style Guide is unopinionated or Q-CTRL differs, these additions and exceptions are detailed below.

Footnotes and reference citations

When citing published content, follow the Physical Review Style and Notation Guide and include a link (preferably a DOI) where possible. For example:

A. Waldron, P. Judd, and V. Miller, Physical Review Style and Notation Guide (American Physical Society, 2011), p. 5.

Online advertisements

The following exceptions apply when creating online advertisements:

Release notes

Below are guidelines for writing descriptions (release notes) for releases.

  • Don’t be too technical; easy to understand for beginners
  • Be specific; avoid phrases like “various fixes/updates”
  • Be brief and to the point

Voice and tone

Q-CTRL’s voice and tone (how we speak to people) differs from the brand voice used in the Microsoft Style Guide. The Q-CTRL voice and tone replaces the three voice principles in the Microsoft Style Guide.